· Will serve the highly-anticipated cricketing extravaganza to fans in Continental Europe (Non-Exclusive), SAARC countries (except India), Central and South America and Central Asia
· YuppTV also bags non-exclusive digital rights in the Middle East region for the Paytm South Africa tour of India
· YuppTV also bags non-exclusive digital rights in the Middle East region for the Paytm South Africa tour of India
20th September 2019: YuppTV, the world’s leading OTT platform for
South Asian content, has acquired the digital streaming rights for BCCI Home
Season 2019-20. In doing so, YuppTV will bring the most-awaited cricketing
extravaganza of this year to all its users in Continental Europe
(Non-Exclusive), SAARC countries (except India), Central and South America, and
Central Asia. Cricket fans in the Middle-East region can also stream the Paytm
South Africa tour of India on the YuppTV platform.
Commenting on the latest development, Uday
Reddy, Founder & CEO – YuppTV, said, “We are excited to be enabling
live, on-the-go access to all the cricketing action unfolding in the
much-anticipated BCCI Home Season 2019-20 on our platform. By acquiring non-exclusive
digital rights to the much-awaited cricketing season, we will provide cricket
enthusiasts across the world to catch their favorite sports stars in action.
The development also underlines our continued commitment to enabling
convenient, real-time access to high-octane sporting action to millions of
users across the globe.”
Comprising a total of 26 matches, the home season has
kicked-off with the Paytm South Africa tour of India on September 15, 2019,
with a match in Dharamshala. Bangladesh, West Indies, Zimbabwe, and Australia
will also compete for the bragging rights with India on its home soil, before
South Africa rounds off the home season with a final match in Kolkata on
March 18, 2020. All the matches will be played within India, across a range of
cities including Bengaluru, Mohali, Mumbai, Delhi, Pune, Indore, Rajkot, Vizag,
Chennai, Hyderabad, and Guwahati, among others.
About YuppTV:
YuppTV is one of the world’s largest internet-based TV
and On-demand service provider for South Asian content, offering more than 250
TV channels and 3000+ movies in 13 languages. YuppTV, received funding from
Emerald Media, a Pan-Asian platform established by leading global investment
firm KKR for investing in the media and entertainment sector, wherein Emerald Media
acquired a significant minority stake in the company for US$50mn. YuppTV
had earlier raised its Series A round of funding from Poarch Creek Indian Tribe
of Alabama.
YuppTV is currently ranked #1 Internet Pay TV platform
for Indians living abroad and the largest Internet TV platform from premium
content availability in India. YuppTV is the most downloaded Indian SmartTV app
and it also boasts of 13 million mobile downloads with 4.0 user rating.
source: http://blog.yupptv.com/2019/09/yupptv-bags-digital-rights-for-bcci-home-season-2019-2020.html
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